Know-Hows

Understanding Certification – Food Safety certification

If you are into food products manufacturing in India, your business can be immensely benefited by getting food safety certification. Food Safety certification applies to packaged food products and is administered by the Food Safety and Standards Authority of India (FSSAI) instituted under the Food Safety and Standards Act, 2006. The organization lays down scientific …

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Understanding the concept of Digital signature certificate (DSC)

Digital signature certificate is meant to electronically authenticate your identity. It offers high level of security during online transactions by safeguarding the privacy of the information you exchange. Digital signature certificates can be used to encrypt information meant exclusively for the intended recipient. Digital signatures can let the recipient know that the document is not …

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Business Formation in India

Starting a business is a highly tricky process involving a number of crucial decisions that will decide the course your business is likely to take. For instance, you will need to decide the kind of organization you will set up, registering your firm and getting approvals, and streamlining the business processes after registration. Planning and …

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Business ideas around Yoga and healing

Recently, I have come across various individuals, consultants and small scale entrepreneurs who have very holistic ideas as their ventures. These ideas usually revolve around the concept of healing, meditation, yoga, and music, etc. Across the world, people look and seek the help of consultants and experts who can provide guidance in any of these: …

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Where is that cake?

We recently visited a fast food joint. They have a large poster which declares “3 minutes, or you get a cake free.” Means, anything you order there is delivered in 3 minutes. If it is not, you will get a free cake. This is a classic SLA (Service Level Agreement) promise. It is there for …

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Drama as a sales tool

While casually browsing my daughter’s comics’ collection, I came across a very interesting story. It’s a busy office. A well dressed man enters the manager room asking, ‘Sir, do you need a manager?’ ‘Of course not, I am THE manager here!’ He says in a surprised voice. ‘What about an assistant manager?’ ‘I have enough …

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7As of Enriched Customer Data

Your best friend has an important party next week. He asks you to pick the right dress for the occasion. You agree and do it happily. Next day, a stranger walks into your office and says, ‘I too have a party to attend. Please help me buy the right dress.’ ‘I can’t!’ ‘Why?’ ‘Because I …

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One Slice Marketing

Our neighborhood photo studio seems to be crowded always. Even in this age of digital photography. I went there for some lamination work; while I was waiting, two young people walked in. One of them wanted a passport size photo for some job application. ‘Sure sir’, the studio staff showed a sheet on the wall, …

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