remains one of the most wanted and commonly consumed beverage across the world and so does coffee. The flavor, content, type (hot/cold) and the quality could differ and similarly the price. In India, you can get a cup of coffee for 3 INR on a road-side tea-shop and for 50 INR at airport, malls, or other posh areas. The difference is taken as okay and people don’t usually complain about this price difference.
However, I am always curious to know why people charge more for tea, when it could be lesser and would allow more people to enjoy it.
This article was prompted by my recent visit to Indira Gandhi International Airport, New Delhi. I was taking a flight to Chennai and had started from my home in Gurgaon at 3:00 AM. An early-tea taker, I was looking for some sips when I noticed that a shop was selling tea for 50 INR. I was a little taken aback with this price because other items were relatively cheap. Say for example a burger from McDonald. They sell a burger for 25 INR excluding the taxes, which comes to be around 2-3 INR. Now, we know that costs involved in a burger are more than the costs involved in preparing a cup of tea, provided not very high quality tea-leaves are used. I had to pay 50 INR as I could not resist my hunger (not thirst) for tea.
As I boarded a SpiceJet plane, I was again looking for some refreshments. Along with something vegetarian, I asked what they offer as hot beverages. The air hostess replied that they had tea/coffee. The price? 30 INR along with a pair of cookies! You could ask for another pair of cookies and they won’t refuse. Why this difference? It is clear that serving a cup of tea/coffee on-board is difficult as compared to serving it on land in a shop. Why the shop people charge almost double the price?
It is not a complaint by a tea-lover or fanatic but a serious issue that entrepreneurs can think to explore and solve.
McDonald and KFC both have come up with lower price options for their customers and we all can see how popular those products have gone. Why somebody can’t try it for a cup of tea. Why you charge more when it should be cheaper. Is there somebody who could explore the entrepreneurial opportunities offered by airports and other posh areas?