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One of the most important considerations in starting your own business is defining your target market; your present and potential customer base. Often, these depend on the very nature of business. Consider the case of antique works of art versus a detergent. As an art piece will command a greater price, it will target the […]

What is Bootstrapping? BootStrapping essentially means moving an organization ahead without any external financial help. It is like running a business without any external investments. A bootstrapper would typically run a startup by putting in his own funds or borrowed from [as they say], friends, family and fools. It is same as running a financially

A Reflection On Entrepreneurship Can anyone conceive the notion of deriving inspiration and lessons on management strategy from a Spider and Its Web? Each one of us must have come across this insect many times. But it takes a keen observer to understand and collate the strategic implications that a Spider and its Web present.

Finance is the holy grail for startup entrepreneurs. If you find it and manage it well, it can do wonders for your venture, but if you make few mistakes managing finance, it can break your back. It’s important to understand the basics of finance as an entrepreneur, without trying to become an expert like CA.

Have you ever thought why there is more number of “employee” sets of working population than “entrepreneur” set of population? The reasons lie in two things: Personal attributes and the socio-economic ecosystem around us. I shall highlight the role of each of these factors here in this article. In this article you should also be

Myth #1. The Success of a start-up depends more on Entrepreneurial Talent of the founders: True that some natural talent always helps in making an entrepreneurial success. But this is not a necessity. Entrepreneurship wisdom can be learnt also. Entrepreneurship is certainly not a new concept and many studies have been done in this field

In the game of entrepreneurship, an individual, a team or a group of people combine to make a winning difference. More often than not, an entrepreneurial venture starts to solve a problem, providing a solution, or making some process easy. Launching new products is also an option explored by entrepreneurs but it could be termed

Cricket is a fascinating sport. Long ago, it was branded as the gentleman’s game. However, in the recent past, as its exposure grew, it no longer enjoys the faith in the sportsmanship of players, except a few. Media, glamor, advertisement, new formats and injection of technology have given it a new angle and have rubbed

There are a lot of reasons cited by the employees working for start-ups. It is a no-brainer that joining a start-up or an early-stage company can do marvels to your career and self-satisfaction, which can never be matched with by joining a behemoth corporate. It can give you a good tagline: Its brand name that

The kindergarten to grade 12, (K-12) market in India accounts for a substantial share of the total education market. This segment is estimated to be worth INR 20 bn and is expected to be growing at 14% per annum. If you introduce the multimedia tools and Internet for imparting education, you can seize a large

India, growing as a strong economy in present-day world, is a popular destination for international community to start a business or fund a venture. From the time of boom in IT industry till the latest economic slowdown, India has seen it all and has sustained the sine-wave nature of business world. Like a juggernaut that

Internet is replete with articles, blogs and personal thoughts about the value and importance of social media for startups, entrepreneurs and small businesses. Almost everybody endorses the fact that social media marketing (or presence at least) should be adopted by all businessmen irrespective the scale of their ventures. With Facebook’s popularity rivaling Google itself, it

Spandana, one of the largest microfinance companies in India, has scaled up its Agri-family loans (titled Dharani, these loans are given to small, marginal and tenant farmers for agriculture purpose). It has disbursed over Rs.500 crore to small and marginal farmers till September 30, 2010, after successfully completing a three-year pilot run in Andhra Pradesh.

He was born during one of the most fiercely-competitive and demanding time in Indian and world Cricket. He was born contemporary to the best team that Indian Cricket had, and among some of the best players that ever played for India. He was not aggressive–a trait well endorsed during his times–but he was determined. He

USA, without doubt, presents huge opportunities when it comes to doing business. Though there have been threats to outsourcing and off-shoring in the recent past, yet this vast country present lucrative opportunities for entrepreneurs who are looking to establish themselves in service as well as product-based business. In this article, we are providing 5 PDF

No matter whether you like to watch Cricket or not; whether you are offended by the match-fixing scandals; whether you lost the faith in “Gentleman’s Game”, there is always something that this game could teach you. Cricket happens to be longest game in terms of time; and if Tennis matches excluding the ones that cross

“Nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science; it’s about trading: buying and selling.” – Anita Roddick, founder of The Body Shop “An entrepreneur tends to bite off a little more than he can chew

What an entrepreneur thinks about Australia? What is the potential that a small scale or even an established business can forecast while doing business in or with Australia. Doing a business in another country is never easy, but it is never impossible either. The spirit of entrepreneurship thrives on this very foundation. However, it is

Starting a business is never easy, but it is never impossible either. Generating business ideas, assessing the potential of business ideas, and then finally executing the process of starting a business often require training, guidance, mentoring and self-learning. Lots of material is available online if the entrepreneurs want to search for some valuable guidance in

The transportation industry is always troubled by the terms that read: carbon footprints, global warming, carbon offset, green. It is not wrong to question the green-quotient of a vehicle given the number that ply on the roads and other mediums of travel including rails, air, and water. The very first step taken in this regard