Grammy winning artist Laura Sullivan is well known for teaming up with talented music industry professionals. Whether in providing music to the hit show “So You Think You Can Dance,” Emmy winning documentaries, or national television commercials, she has always sought to bring people together to create new music.
However, this time Sullivan is reaching out to a completely different collaborator – the whole wide world.
Sullivan is calling out to her fans and the entire global community to contribute their voices to her new music video “We Are Love.”
“It’s never been done like this before, so far as I know.” Says Sullivan.“Amateurs, professionals, kids – really anybody with a cell phone and five minutes can participate. Record it, and send it – that’s it. We have made it so easy to be part of a music video.”
While past endeavors by other producers have crowdsourced seasoned or professional singers recording to their webcams, Sullivan’s unique project welcomes not just the pros but anyone of any age and ability to join in. Technological advances and ease of use in video recording quality and digital transmission for the first time allow a worldwide, high-fidelity collaboration with just about anyone who has a cell phone. Interested parties should watch the Teaser video at www.GetInTheVideo.com.
“I encourage anyone that would like to participate to submit their video clip. We don’t only need singers, we need everybody!” Sullivan emphasizes. “This project is about love, joy, unity, inclusion, and our human connection. Don’t worry about how you sound. Just have fun!”
Sullivan released her Teaser video on October 7th with a call to action promoting open submissions. Submissions to the video project are open now until November 14th.
The official video will be released in February 2015.
Through this unique project, Sullivan is supporting Little Kids Rock, a non-profit organization who provides free musical instruments and classes to underserved children. Over the past 12 years, they have provided over 300,000 children the gift of music education. 50% of the proceeds of the crowd created song and video “We Are Love” will be donated to the Little Kids Rock foundation.
“Little Kids Rock is so grateful to Laura Sullivan for her support,” says Little Kids Rock Founder and CEO, David Wish. “It’s up to the big people to stand up for the little kids, and that is exactly what Laura is doing by including Little Kids Rock in her next project, inspiring our kids, and helping bring the lifelong gift of music to even more kids in our nation’s most economically challenged school districts!”
Sullivan is working with Eepybird LLC, in the development of her crowdsourcing music video. Eepybird LLC has created viral campaigns for companies such as OfficeMax, ABC Family, Coca-Cola, and McDonald’s. They have received two Emmy nominations, four Webby Awards, and were voted “Online Game Changers of the Decade” at GoViral.com.