Aditya Birla Group’s taken new strides to provide a superior customer service in the realms of online fashion wear sales. The company’s flagship online store abof.com has become number one one-stop fashion online portal for the comprehensive range of clothing, footwear and accessories for men and women. Some of the value added services offered by the group has allured the customers and has helped the firm boost up sales and stand out unique among its competitors. A few of the services rendered by the firm are rather unheard so far and have become ground breakers in the domain of online marketing.
Some of the unique merits of abof.com include providing access to the latest arrivals in the fashion industry, a very huge collection of clothing and fashion wear under every known category, highly customer friendly policies with regard to easy purchase, free shipping and hassle free delivery, best value for money, most competitive pricing, offerings from the industry’s best brands and several value added services introduced in online marketing for the first time.
3D trail room is one of the most interesting and useful feature of the site. This functionality incorporated in the online store lets the customers input their body dimensions and choose a model from a handful of options to demonstrate how the chosen clothing will fit. Based on the inputs in terms of height, weight, body size and others, the portal suggests the right fitting size for the customer. In this way, the customers can virtually experience how the chosen clothing will look on them to be able to make well informed decisions.
In order to help the customers with a hassle free alteration services, the group has also opened a chain of on-spot alteration centers across the major metropolitans of the country. Customers looking forward to getting the dress materials altered can visit these centers and get the dress materials altered completely free of cost. Headed by well experienced and expert tailors, these centers offer quick alteration services upon the customer’s request.
The consumer behavior of the digital age customers has undergone a drastic change. Customers of our times look for a highly sophisticated, hassle free and a comfortable buying experience that would help them avail of superior kind of products at the most competitive prices combined with a superior support. In this regard, the revolutionary features offered by the online fashion portal are noted for the first time in the industry and have therefore helped significantly enhance the customer experience.