The publishing industry in India is defined by a vast set of variables. To understand its intricacies, one cannot simply come up with a figure for market size and growth rate. In fact, for such precise figures one needs sufficient customer data. At this point, such data is missing and in reality the book publishing […]
An overview of the Publishing Industry Read More »
The first 100 days of a startup are known as a valley of death, that is the time when a company has the maximum risk of survival – and one of the biggest causes for the death of a startup is lack of cost planning. Cost control and management are the most important aspect of
Fundamentals of Finance for Entrepreneurs–Cost aspects Read More »
One of the most important considerations in starting your own business is defining your target market; your present and potential customer base. Often, these depend on the very nature of business. Consider the case of antique works of art versus a detergent. As an art piece will command a greater price, it will target the
Tapping the niche markets Read More »
With the growth of technology and the rapid developments in communication, the entertainment sector has evolved phenomenally in the recent past. Eyeing this opportunity early on, Gaurav Mendiratta, Founder and Director, AKG Technologies Inc. (NyooTV) started India’s first online social TV network. What is the venture all about? How has the journey been for this
Entrepreneur Gaurav Mendiratta: The mind behind NyooTV Read More »
What is Bootstrapping? BootStrapping essentially means moving an organization ahead without any external financial help. It is like running a business without any external investments. A bootstrapper would typically run a startup by putting in his own funds or borrowed from [as they say], friends, family and fools. It is same as running a financially
The Bootstrapping Mantra: All About Bootstrapping Read More »
A Reflection On Entrepreneurship Can anyone conceive the notion of deriving inspiration and lessons on management strategy from a Spider and Its Web? Each one of us must have come across this insect many times. But it takes a keen observer to understand and collate the strategic implications that a Spider and its Web present.
A spider and its web Read More »
India, as a ground for entrepreneurship, is fast developing, owing to one of the largest youth population in the world. The economic slowdown forced many companies to freeze campus placements, incentivizing entrepreneurship further. A majority of the Indian population today is aggressively exploring options to start something of their own. The downturn has not been
Becoming an entrepreneur in India Read More »
Mobile technology has emerged as a major sector of innovation, manufacturing and solutions generating tremendous amount of business opportunities for entrepreneurs and companies alike. In a similar connection, TELiBrahma has ventured in creating mobile solutions for their customers covering advertising, marketing, retailing, telecom. Headquartered at Bangalore, TELiBrahma has been a pioneer in creating innovative Mobile
Entrepreneur Suresh Narasimha: founder of TELiBrahma Read More »
Similarity between English and Sanskrit Names There is a stark similarity in how the feminine names in English and Sanskrit change with the same addition or suffix. There are lots of names ascribed to women that have their similar counterparts for men. It is similar in Sanskrit as well as in English. Let’s start from
Similarity between English and Sanskrit Names Read More »