That social media marketing is important for reaching out to people is an accepted fact today. It is the networking and reference generating culture of this millennium. As the time goes by it will become even more important as the newer generations are growing up with the social media culture and look for anything and […]
How To Develop A Social Media Marketing Strategy for Your SME/Start-Up? Read More »
Earlier I have written on the importance of Ideation and Validation as the two consecutive steps in the entire process of forming a startup. Whereas both Ideation and Validation are important, they are relatively easier to accomplish. Execution is the last mile which you should run to achieve your dreams. Talking from the India’s perspective
The next step in series after ‘Ideation’ for the Entrepreneurship Process is ‘Validating’ the idea. So how do you validate your business idea? If you are reading this post then you absolutely agree that validating is really important. It is almost like a ritual which, in some form or the other, must be performed before
How to Validate Your Idea? Read More »
Which is the most startling part when you read about an entrepreneur who has made big bucks or the founders who have raised few millions of dollars from Venture Capitalists or other type of investors? What perplexes you the most? Probably how did he/she start in the first place? Or how on earth do you
How To Ideate: The First Step Towards Becoming An Entrepreneur Read More »
Today India’s favourite leader is undoubtedly the captain of our cricket team, M.S. Dhoni. Dhoni is an exemplar of leadership who has helped lift the World Cup Trophy for India after 28 years! He has clearly proven his grit in the short span of seven years in the Indian cricket team. He was made the
Decoding Dhoni’s Leadership Style: Lessons For Entrepreneurs Read More »
What comprises baby care products industry? Baby care products industry comprises of segments which address the needs of baby-care. Any product that promises to meet the demand for taking care of an infant, generally between o-4 years of age, falls under this industry. Typical segments of this industry are skin-care, hair care, baby food, toiletries
Baby Care Products Industry In India Read More »
What is Food Processing? Food processing is any method that is used to add value to the raw food materials (including marine products, poultry and meat) which can be consumed by human beings or animals. It means to transform raw food materials into the forms which are either consumable directly or have shorter preparation cycle,
Food Processing Industry in India Read More »
If you are a second time entrepreneur or a serial entrepreneur (having founded and exited start-ups, I would say, more than twice) you would very well know that it is not advisable to approach VCs (Venture Capitalists) very early in a start-up’s life cycle. It is not prudent to approach them to kick-start your start-up.
When Do VCs Invest? Read More »
What is Crowd Funding? Crowd funding or crowd financing is a term which signifies collective effort of a community of financers or fund providers who network [usually via internet followed by occasional offline meets] and look for providing finance for a common purpose, via a transparent and trustworthy platform. The purpose of funding could
Crowd Funding: A New and Tactical Method of Funding for Start-Ups Read More »
Indian economy, with one of the handsome economic growth rate in the world, is also witnessing boom in India’s retail industry. Although the recent recession slowed down the growth for some time, it still has great prospects. To show the extent of its scope consider this – penetration of organized retail in US is more
Retail Industry in India: A Perspective Read More »
There is a striking advantage for the Small and Medium Enterprises (SMEs) to switch to cloud computing. The SMEs usually lag behind when it comes to adopting technology. The high capex associated with establishing sprawling IT departments leaves them ill-equipped. The SMEs especially find data storage as a cumbersome process. Not only this, the upgrades
SMEs and Start-Ups Benefit in the Cloud Read More »
What is a Business Plan? A Business Plan is a framework of comprehensive set of factors that drive the business. Business Plans should vary depending on the nature of your business. Though there is no hard and fast rule to present a Business Plan, typically a good Business plan for a start-up should have the
Writing Simple Business Plan for Startups Read More »
You have a great idea; you have gone through several rounds of testing and validating your idea with a sample of your target customers. You have even sounded out your idea with the experienced bigwigs or maybe even with someone from a VC circle! But the thought of acting now [quitting your high paying job]
What time is the right time for starting on your own? Read More »
In India there is a significant supply side demand for smaller angel investors who can invest in the promising start-ups. Many start-ups in the non-biotechnology or non-manufacturing segment may not require big time angel investments, but might be more suitable for smaller initial or seed capital. Whereas there is an overall slack from the supply
Importance of Mentorship for an Entrepreneur Read More »
Ever wondered what your marketing strategy and budget be for your start-up? I am sure you would have lost sleep over this one thing which hounds most of the entrepreneurs with start-ups that are either bootstrapped or are not yet funded. In my previous article The Bootstrapping Mantra I have indicated that keeping marketing budgets
Marketing Tips for Start-ups Read More »
What is Cloud Computing? In simple language, Cloud Computing is a general term for hosted services which are delivered over the Internet. All one needs is a PC or an Internet enabled device to be able to use these hosted services via Internet. It is different from the traditional use of Software or other IT
Cloud Computing Scenario in India Read More »
What is Bootstrapping? BootStrapping essentially means moving an organization ahead without any external financial help. It is like running a business without any external investments. A bootstrapper would typically run a startup by putting in his own funds or borrowed from [as they say], friends, family and fools. It is same as running a financially
The Bootstrapping Mantra: All About Bootstrapping Read More »
A Reflection On Entrepreneurship Can anyone conceive the notion of deriving inspiration and lessons on management strategy from a Spider and Its Web? Each one of us must have come across this insect many times. But it takes a keen observer to understand and collate the strategic implications that a Spider and its Web present.
A spider and its web Read More »
Have you ever thought why there is more number of “employee” sets of working population than “entrepreneur” set of population? The reasons lie in two things: Personal attributes and the socio-economic ecosystem around us. I shall highlight the role of each of these factors here in this article. In this article you should also be
Who Will Be An Entrepreneur And Who Will Be An Employee? Read More »
Myth #1. The Success of a start-up depends more on Entrepreneurial Talent of the founders: True that some natural talent always helps in making an entrepreneurial success. But this is not a necessity. Entrepreneurship wisdom can be learnt also. Entrepreneurship is certainly not a new concept and many studies have been done in this field
8 Myths About Entrepreneurship Busted Read More »